The growth of investment in sustainable business programs will be between 50 and 100 percent higher in 2013 than in 2011, according to new projections by analyst firm Verdantix.
The firm predicts that the global sustainable business market will reach a “tipping point” in 2013, based on an analysis of the spending patterns of more than 2,500 global firms. Spend on sustainability programs by Australian, Canadian, U.K. and U.S. companies with over $1 billion in sales will hit $60 billion in 2013, Verdantix predicts.
“Spending on sustainable business initiatives such as energy efficiency, sustainability assurance and cleantech innovation is positively correlated with global economic growth,” Verdantix director David Metcalfe said. “By 2013 a powerful mix of market drivers, led by the forecasted global economic rebound, will significantly increase strategic investment in sustainability programmes. The arrival of the 2013 tipping point will be good news for cash-strapped cleantech innovators and struggling sustainability entrepreneurs.”
Verdantix said its analysis is based on four years of research on sustainable business market trends and the firm’s proprietary Critical Moments market size and forecast models.
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